Winning the Community Local Legends Award: A Small Business Success Story

“At CFMR we believe small businesses are the backbone of local communities. Winning the Local Legends Award was not just an honor but a testament to the impact and significance our small business has had in our small town. To be also finalists in Environmental Excellence amongst other amazing businesses like Cape to Cape Explorers, MR Refund and Fair Harvest was a real boost of confidence we are moving in the right direction” - Ben Robinson

These are some ways that helped CFMR make such an impact;

Community Engagement

CFMR makes an effort to connect with our customers and the neighbourhood. We support charitable causes by giving away each month 1% of all revenue to mental health initiatives, which builds strong ties between CFMR and our local community.

Outstanding Customer Service

With nearly 200, 5 star google reviews it is one example of our exceptional customer service. To be considered a local legend, our business has gone above and beyond in making our customers feel valued and appreciated. We believe happy customers are not only more likely to return but also to share their positive experiences with friends and family.

Quality Products or Services

We consistently deliver high-quality health services that is vital for earning a local legend status. We take pride in what we offer and continually strive for excellence to help develop loyal customer bases. Word of mouth travels fast, and a reputation for quality can elevate a business's standing in the community.

Authenticity

Authenticity is a trait that resonates with people. CFMR stays true to their values and unique character. All of our Coaches walk the walk, leading by example.

Online Presence

We have a user-friendly website, active social media profiles, and positive online reviews. These platforms not only help us attract new customers but also allow for better communication with the community, both local and visiting cross-fitters too.

Storytelling

We continue to tell the story of CFMR and its members which has proven to be a powerful tool in winning the hearts of the community. Sharing the journey, struggles, and triumphs that have helped shaped the business. People love to connect with the human side of a business, and storytelling can helps people relate more deeply with the work we do.

Lastly winning the local legend award in our community was recognition of the positive impact our business has had on our neighbourhood and the enduring connections we have formed with our customers. By actively engaging with our community, providing outstanding service, delivering a quality service, and maintaining authenticity were key.

Awards aside we are most stoked about the lasting legacy our business has created in the hearts and minds of our community members, both in and outside of the gym.